- Content of the Webpage
- Good content supplies demand
- Good content is linkable
- Title tag is second most important on-page factor, after content
- URL shows hierarchy of the information on the page
The below mentioned pointers will help the marketers to keep a close check on factors that needs to be implemented and checked while doing on-page of the site.
SEO on-page factors
Valuable and Unique
- Webpage should provide authentic and obvious value beyond self-promotion of the host site/author
- Content quality stands apart from the crowd by a significant margin
- Text, images and multimedia are remarkable
- Page would be described by 80% of visitors as useful, high quality and unique• Searchers who visit would be unlikely to go “back” from page to choose a different result
Crawler/Bot Accessible:
- URL is static (contains no dynamic parameters)
• Content is unique to the URL (all duplicates canonicalize to it)
• Content loads in page’s HTML (not via post-load JS/AJAX/iFrames/etc)
• No more than 4 clicks are required from any page on the site to reach the URL
• Redirects from other/older versions use 301s or rel=canonical (not 302s)
• Redirects from other/older versions come direct (no redirect chains)
• If the page is temporarily unavailable, status code 503 is returned by the server
• As appropriate, page is included in RSS feed; RSS URL is canonicalized/redirects to original
• Meta robots tag allows crawling & indexing
• Robots.txt file does not block crawler access
• Host server does not restrict search crawler IPs
• Key page elements are character length limited:
Title < 75 characters
URL < 90 characters
Meta Description < 160 characters
URL is included in site’s XML Sitemaps file
Provide Phenomenal UX:
- Content and navigational elements are easily consumed/understood by users
- Design is aesthetically polished, high quality, and fit authenticity with brand
- Page layout makes scanning easy and important content elements obvious
- Page renders fast (< 0.2 secs to first response; • A minimal number of browser requests are required to fully load the page
- Page is browser and device responsive (or specifically optimized to each as appropriate)
Built to be Shared through Social Networks:
- URL is descriptive and makes the page’s topic obvious
- Includes sharing options to the optimal social networks for the page’s audience
- Page has inherent sharing value (i.e. those who share it will be praised by their audiences and additional amplification is likely)
- As appropriate, employ tags for Facebook Open Graph, Twitter Cards, Instagram etc.
SEO Keyword Targeted:
- Page targets a single searcher intent (and associated keyword phrases)
- Primary keyword phrase is the first words of the title element
- Primary keyword phrase appears in page URL
- Content is logical & comprehensive, employing related terms/phrases
- Keyword phrases are highlighted with bold/italic/sizing/etc as appropriate
- Primary keywords are used prominently uin the page headline
- Primary keyword is found in the body content 2X+
- Secondary keywords appear in headline(s)/title/body as appropriate
- Images on the page employ descriptive, keyword-rich alt attributes
- Descriptive anchor text is used in links pointing to the page
Multi-Device Ready/ Responsive Design:
- Renders in every (popular) browser properly
- Optimized to render legibly & elegantly on every screen size
- Employs the same URL when requested/loaded on every device
Authorship, Meta Data, Schema Rich Snippets:
- Page content is associated with the author/publisher in the markup via Google+ rel=”author” or rel=”publisher attribution”
- As appropriate to the content/topic/vertical, page includes schema.org microdata markup options
- As appropriate to the content/topic/vertical, page includes Google’s rich snippets markup options
- Employs primary & secondary keywords in the meta description
- Meta description inspires internet & click-through from SERPs/social
- Generally avoids meta keywords (unless used for internal search)
- As appropriate to country/language, page employs hreflang
In short, an Optimized Web Page should be like as mentioned below:
- It should be relevant to a specific topic (may be a product or any one particular object)
- It should have primary keyword in the title tag
- The target keyword should be present in URL
- Image alt text should have contain target keyword
- The keywords should be specified several times throughout the content of a web page
- It should provide unique content about a given subject
- It needs to have link back to its category page
- It should link back to its subcategory page (If applicable)
- It should have link back to its homepage (accompanied with website logo (with an image link) on the top left of a web page)SEO on-page factors