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Benchmarks to Gauge the Success of Email Marketing Campaigns

An email marketing campaign is a type of digital marketing strategy that involves sending promotional messages or content to a targeted group of subscribers via email. These campaigns can be used for multiple purposes like to build relationships with customers, generate leads, promote products or services, and drive sales, etc.

To create an effective email marketing campaign, below are the must-follow steps:

  • Define your goals and target audience: Determine what you want to achieve with your campaign and who your target audience is.
  • Build your email list: Create a list of subscribers who have opted-in to receive your emails.
  • Choose an email marketing platform: Select an appropriate platform that fits well to your budget and business needs.
  • Design your email template: Create an email template that aligns with your brand and message.
  • Write compelling content: Craft content that is engaging and relevant to your target audience.
  • Personalize your emails: Use personalization to customize your emails and make them more relevant to your subscribers.
  • Test your emails: Test your emails on different devices and email clients to ensure they display correctly.
  • Send your emails: Schedule your emails to send at the optimal time for your subscribers to get better results.
  • Measure your results: Use analytics to track the success of your campaign and re-strategize if needed.

By following these steps, you can create an effective email marketing campaign that engages your target audience and drives results.

Now, to gauge the success of your email marketing campaigns – It is crucial to determine the effectiveness of your strategy and make necessary adjustments for remarkable results. Let us check out a few parameters that are of utmost significance to measure the success of your email marketing campaigns:

  1. Email Open Rates: Email open rates measure the percentage of subscribers who open your emails. It’s one of the best ways to tell whether your email strategy is working correctly or not. By tracking open rates, you can determine if your subject lines and email content are compelling enough to attract your subscribers’ attention.
  2. Email Click-Through Rates (CTR): Email CTR measures the percentage of subscribers who click on links in your emails and tells you how many successfully delivered emails got at least 1 click. This number shows whether your audience finds the emails you send relevant enough to click at. By tracking CTR, you can determine if your email content is driving traffic to your website or landing pages.
  3. Conversion Rates: Conversion rates measure the percentage of subscribers who complete a desired action, such as filling out a form, subscribing to a newsletter or making a purchase, after clicking on links in your emails. By tracking conversion rates, you can determine if your email campaigns are driving high-quality traffic that converts into matured leads or customers.
  4. Bounce Rates: Bounce rates measure the percentage of emails that were not delivered successfully to subscribers’ inboxes. The high bounce rates simply indicate that optimization is needed like the email list needs to be cleaned, keep removing invalid emails and non-responders regularly. Keeping your lists clean will help reduce bounce rates and achieve higher email delivery rates.
  5. Unsubscribe Rates: Unsubscribe rates measure the percentage of subscribers who opt out of your email list after receiving your emails. Try to adopt the opt-in policy wherein users are asked for approval to receive further emails from your side. By tracking unsubscribe rates, you can determine if your email content is not meeting your subscribers’ expectations.
  6. Return on Investment (ROI): Ultimately, you want to measure the ROI of your email marketing campaigns. It is measured by calculating the revenue generated compared to the cost of your campaigns.

You must establish a clear conversion rate which is one of the most critical metrics for evaluating the overall success of your email marketing activities. Return on investment (ROI) measures how cost-effective an email campaign is.

If you are looking forward to running an email marketing campaign for your company then connect to our team or drop us a message to discuss further. We are committed to carrying out a successful digital marketing campaign for your business growth using ethical ways of marketing.

About the author

A Yoga enthusiast and fitness freak Vinita Sharma Cofounder of VCubeworks having more than 10 years of experience in Digital Marketing, SEO, SMO, PPC & Affiliate experience. She is amongst the TOP Freelancers at UPWORK. She has successfully handled more than 100 projects internationally at various levels.