Social Media Optimization (SMO) is gaining popularity as it helps in giving presence of any website in Social Media websites, online communities and networking websites. Social Media Marketing (SMM) is one of the online marketing strategies that is in the boom today. It is like viral marketing where word-of-mouth plays a vital role. It helps in branding company’s products and services.
Facebook is a social networking website that allows its users to connect with friends, colleagues, people you don’t know, share pictures, videos and lot more. It is an ever-growing platform that is used for promoting businesses as well. Facebook fan page represents the company or a brand. Facebook marketing offers a variety of highly targeted paid advertisement allowing brands to put their products and services in front of their audience.
Instagram is a photo and video sharing social networking service and is a powerful way to grow your company or brand. It helps to get more direct with your audience. Using Instagram, you can reach new customers, stay connected to your existing ones, and also make sales thereby making it a perfect platform for marketing any business. You can build you brans on Instagram.
Twitter is a social networking service where user post and interact with messages called “tweets”. Twitter is an excellent platform for businesses to connect with new audiences. It helps businesses to communicate with their customers. Nowadays businesses of all levels are using this platform for growing their business.
Pinterest is an image sharing and social media service for saving and discovery of information available on the internet. It uses images, animated GIFs and videos in the form of pinboards. Pinterest is a great platform for companies as you can create boards with content to utilize the visual appeal and provide valuable information to audiences.
SMO is the best way to increase website traffic since it inculcates very less cost. SMO is also called Web 2.0 Marketing. Social sites like Facebook, Instagram, Twitter, Pinterest, LinkedIn, Mixx, Reddit, Plurk, and many more are a few that helps in enhancing brand awareness and improves search ranking as well.
VCubeWorks provides cutting edge social media optimization and marketing packages that can be offered as full implementation and management, or can be helpful for consulting too. Our team encourages the clients and commits to improve brand’s exposure on the social web.
Let’s see what a company must do to engage in Social Media:
Research and discover the target audiences on the social web.
VCubeWorks team connects with the client to learn more about their business and industry. Then using various research tactics we design a perfect strategy for the brand.
Listen to what people say about the industry related to the brand.
This is an ongoing part of any well-managed social media effort. VCubeWorks builds a solid social media foundation and the outcome is that your customers start paying attention and even interacts with you. That’s called the first stage of achievement.
Engage your audience in conversation.
Involve your customers in the communication which is a part of an effective online reputation management program. When your audience realizes that you are willing to communicate with them directly, trust comes in automatically. VCubeWorks work on this and can even create and update your blog, create profiles on networking sites like Facebook, Instagram, Pinterest, LinkedIn, and Twitter. You should also consider providing video content to your blog and social platforms.
Value your audience to become trusted source of information.
Such value comes in the form of blogs, videos, articles, resources, tips, or any kind of informative, interesting and unique content. The more you give them, the more engaged your followers will be. VCubeWorks can help the client develop this content and besides encourage keeping them involved with the customers in order to showcase that you are an expert in your field.
Find out how we build company brands, online reputation and create buzz through social media campaigns