Email marketing is the practice of using email to promote products, services, or content, and to build relationships with customers and prospects.
In email marketing, Lead nurturing email is an email that marketers send to move users from the consideration stage to the decision stage of the lead funnel. You need to look into the profile characteristics of that users, to understand who they are and which stage they are in the buying process. The aim behind such emails is to show more details about a product or service in which a user is showcasing his interest and highlight its best features.
Formally, Lead Nurturing may be defined as a marketing process, which is designed to identify prospects and buyers. It then builds relationships with them, listening to their needs, and guides them through each stage of the funnel, towards making a purchase.
Welcome Campaigns, Promotional campaigns are best examples to understand Lead Nurturing.
Now, Lead nurturing content needs to be created in order to make a direct connection with a prospect. You have to showcase that you have understood their needs and challenges.
You may create an exclusive whitepaper that is created specifically for a group of prospects, that focuses on a specific challenge they have identified. It would relate with their situation and exemplify it with data. It would also offer a viable solution, most likely through a product or service provided by your company.
Such a relevant piece of content would help them through the buying journey, ultimately towards an eventual sale.
Lead Nurturing Framework – Converts new and returning customers.
Know your market, who is already in your database, your Current prospects, which buyers are closing. Once you know this, use these parameters to establish lead scoring thresholds, lead fit, and lead engagement points.
To grow your business and set up a robust lead nurturing program, regularly give your leads a check-up, identify and scrub the duplicates, and remove inactive, junk contacts or even non-responders.
Segment your audience on the basis of their interests, or activity to segment your campaigns, so that right content is sent to the right people. It will increase the conversion rate and you’ll get better email results.
You must monitor and test your lead nurturing process regularly. Testing gives insights into the aspects of a nurture track you could optimize lead nurture frequency, path, content and even creatives.
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers. It can also help with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails.
Goals of Email Marketing
The goal of email marketing strategy is to connect to current as well as potential customers. If you’re already marketing to customers through social media and other channels, email helps you make another point of connection, making the relationship even stronger. It give you an opportunity to keep them informed about everything and anything about your company.
Advantages of Email Marketing:
Email retargeting is a marketing tactic that helps you reintroduce a specific product to a particular audience member who showed interest but never followed through on the CTA.
Email retargeting works by taking the information you have on your customers and using it to create only the most relevant, highly targeted email campaigns suited for their needs.
Monitoring and tracking the behaviors of your targeted audience members is done by tracking their website and purchase activities.
The most common way to track these behaviors is through the use of website cookies. These cookies are stored on a user’s browser to help track user activities.
Another way Email marketers have been utilizing is: remarketing pixels in email to help them track their subscriber’s data. A tracking pixel is a tag that’s embedded into the HTML code of an email that tracks the behavior of a specific user after they’ve opened an email.
Follow best practices to maintain your email lists instead of buying the database of emails, adopt opt-in policy, monitor your email delivery, make your emails interesting and click-able and implement an IP warm-up plan.
Take a look at our portfolio to know about the clientele we have worked with and the startups with whom we have worked and helped them to grow their business and generated extra sales from the email marketing campaigns.
In case you have any queries regarding email marketing services and process, feel free to talk to us any time. We will be glad to answer any of your queries and questions.